The Ventur Podcast
Are you a business owner wanting to build a brand but you're constantly being pulled in 100 different directions? On The Ventur Podcast, we give you the clarity and direction you need to build a brand that leaves a legacy. From brand positioning and messaging to customer research and more, you're going to learn exactly how we find gaps in the market with our clients here at Ventur.
The Ventur Podcast
Brand Positioning Made Easy
"Hoover", "Jeep", "Chapstick", "Biro" - these aren't product names, they're brand names. How have these brands managed to stick in our minds so well that we use their name instead of the actual item we're referring to? The answer is positioning.
By the end of this episode you'll know exactly how to craft a unique positioning strategy for your business that customers remember you for.
Check out this topic in more detail on our blog.
Host: Kaine Levy
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