"Hoover", "Jeep", "Chapstick", "Biro" - these aren't product names, they're brand names. How have these brands managed to stick in our minds so well that we use their name instead of the actual item we're referring to? The answer is positioning.
By the end of this episode you'll know exactly how to craft a unique positioning strategy for your business that customers remember you for.
Check out this topic in more detail on our blog.
Host: Kaine Levy
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Work with Ventur Agency on building your brand.